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5 New Internet Marketing Opportunities Through RSSCopyright 2005 Rok HrastnikWhen it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with … 1. PODCASTING AND VIDEOCASTING Podcasting (delivering internet audio content) and Videocasting (delivering internet video content) allow you to communicate via rich media messages, not only making your content more attractive and powerful, but also enabling a more personal »conversation« with your audiences. Up until know, the internet was predominantly a textual channel. Adding audio and video to the mix, delivering both via RSS, goes beyond the basic capabilities provided by »traditional« internet content delivery channels. Rich media personalizes the internet experience and gives your company a distinguishable face, while at the same time providing you with a media platform to convey your message so that it is easier to understand, see and feel. Think about ... --> Delivering press releases in audio or video --> Sending your customers a personal video message from the CEO --> Doing audio interviews to expand your reach and provide more content to your visitors --> Delivering video demonstrations of your products --> Using video and audio to demonstrate how your customers and readers can easily resolve various issues that you are helping them with --> Delivering important messages to your readers, customers and business partners via a more personal audio experience, instead of using impersonal e-mail communications --> And so on ... In addition, Podcasting and Videocasting form the basis of new business models, giving you the opportunity to expand your product base to include these formats with higher perceived value. Customer education & support are improved as well, since you can now demonstrate key product usage points via online video providing customer support content in a format, which can easily demonstrate everything you need to convey to your customers. 2. HIGH FREQUENCY CONTENT UPDATES High frequency content updates, even on a daily or hourly basis, are now finally possible with RSS. No more need to hold on your important messages, news and other content for a week or even a month to include it in your e-zine --- with RSS you can update your content as often as you want/need, and your subscribers won't mind. 3. APPCASTING Appcasting goes one step further, giving you the ability to deliver critical software updates and patches to your existing clients, without them having to visit your web site every week to see if the much needed update is already available or not. 4. PRODUCT NEWS, RELEASES AND UPDATES Product news, releases and updates are now finally possible in an easy-to-consume way. Using RSS, you can provide your customers or prospects with simple tools to create their own »product feeds«, through which they'll be immediately notified when new products that precisely match their interests are available. As soon as your product portfolio changes, so does the content in the RSS feeds that your customers are subscribed to. Just think of the following possibilities ... --> The search tool is one of the most often used in larger web stores, giving your visitors an easy way to find the products they are interested. But the same search results can be delivered via RSS as well. Imagine your customer doing a search for one of your product categories, and then also receiving a link to the RSS feed for those very same search results, to find out immediately when a new product matching his terms is released or available for order. --> This works for complex searches as well. If your customers are in the habit of searching for specific product categories, but only in a specific price range, you can deliver those very same results to them via RSS, but with a small twist as soon as a new product matching their terms, including the desired price, is launched, they are notified about it via RSS instantly. No need to visit your site again to do the time-consuming search; the release comes directly to them. --> Of course, the same approach that many are already using for e-mail alerts can be used for RSS. Give your visitors a simple form using which they enter their criteria, and then give them access to an RSS feed bringing them product updates based exactly on their criteria. Why not just use e-mail? Because no one really wants more e-mail messages in their inboxes and no one wants to give away their personal information, while RSS is anonymous, doesn't require an e-mail address and is read when the customer decides he has the time. 5. PERSONALIZED CONTENT SERVICES Personalized/customized database listings are quite similar to product updates, but relate to any kind of complex information you provide to your visitors, such as … --> Job listings --> Dating --> Real estate --> Etc. Using RSS, your visitors can decide exactly what kind of »content« (in this case, an individual content item could be a new job listing) they are looking for and then have that content delivered directly to them, via their own personalized RSS feed. And yet, all of these are just some examples of what you can do with RSS. The possibilities for new content delivery & business development models are quite endless. For example, some companies are already giving their visitors the opportunity to track their FedEx, UPS and other packages via RSS feeds. Yet others are creating new services that allow you to receive critical information from an RSS feed to your mobile phone via SMS (such as getting an SMS notifying you that a new job matching your criteria is available). Yet again other sites enable you to keep track of when you need to return your library material, and even when your holds are ready and when they are about to expire, all this using RSS. All of these are new business opportunities made possible with RSS, and each of them in a way improves lives of end-users, without placing a larger burden (more e-mail messages) on them. About the author: Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa8 Circulated by Article Emporium Creating A Network That Works Copyright 2004 Diane Hughes Do you ever stand in awe of those people who seem to know everybody and everything? I know I do! Regardless of what you're looking for, these people have their finger on the pulse of the 'Net and know where to find it. Their network of resources a... Are you a bit confused with this whole niche marketing Craze? Copyright 2005 Ryan Blake Well let me explain. Niche marketing is a process where you'll find small but potentially profitable market segments and designing custom-made products to fill them. What is a Niche Product? A Niche Product is the product that is spec... Optimizing AdSense™ by User Behaviour If web surfers behaved all alike, if there were strict patterns in users' behaviour, wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail, worring not about AdSense™ optimization matters? Web user's behaviour depends on two main groups of va... Who else wants their share of residual income without having to go mlm? (or how I increased my monthly revenue while sitting at the beach in Africa…) Last week, I read a very cool case study written by Anik Singal (sorry, can't give you the link to the case study, it is available only inside his exclusive Affiliate Classroom, which I highly recommend, by the way http://www.membership-site-reviews.com/affiliateclassroom.html ) wh... Do You Love Money? © 2005 Odilia Paula http://www.MakingMoneyGetRetire.com Based on recent statistics 160,000 people logon to the Internet every day for the first time. This is an impressive number and is the reason why the Internet has become the most explosive media that there has ever... How To Be 100% Sure That Your New Product Is A Winner Copyright 2005 Nick James Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product. Do you want to know how to do this? You do? Well, it's quite simple: You allow the punters to tell you whether or not they want... Writing An Effective, Profit Producing Ad Copyright 2005 Ronald Gibson One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are... 5 New Internet Marketing Opportunities Through RSS Copyright 2005 Rok Hrastnik When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with … 1. PODCASTING AND VIDEOCASTING Podcasti... Lessons from the masters - getting it right Copyright 2005 Dave Collins I've been working with software on the web since 1997, and have had the pleasure of experiencing the different ideas, strategies and personalities of more than three hundred software companies. During this time, I've witnessed an astonishing mix o... Count down to an advert. Count Down To An Advert. There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to ... Find a Job Online The Internet has simplified everything from shopping to banking and now even employment has been made easier because you can have a job online. That is right, as amazing as it sounds you can work from the comfort of your home, while traveling, or anywhere you have a computer becaus... Podcasting: The "NEXT BIG THING" on the Internet The word “podcasting” is used often around the internet these days, although many people are still not exactly clear on just what a podcast is! Simply put, a podcast is a blog (web log) that is made available in audio format. The audio portion is a standard MP3 file that contains... WONDERFUL Reasons to Start Your Own Discussion Forum for Profit Riches, fame, glory ... OK, that's perhaps exaggerating somewhat, but running a successful forum can certainly make you very popular and bulk out the wallet considerably. Here are the ten best reasons to start your own discussion forum: 1. Meet People ... 5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they ar... How To Start A Home Based Gift Basket Business How To Start A Home Based Gift Basket Business Many of us dream of working from home, spending more quality time with our families. I decided to do just that. Yes i was afraid of failing, not being able to handle the pressures of running a business, and looking after my fa...
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