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How To Be 100% Sure That Your New Product Is A WinnerCopyright 2005 Nick JamesYes folks, there is a way of making absolutely certain-sure that you have developed a winning product. Do you want to know how to do this? You do? Well, it's quite simple: You allow the punters to tell you whether or not they want your product. I am being deadly serious here when I tell you that the only certain way to be sure is to test your product in a suitable, email broadcast, newspaper ad or direct mail campaign. The punters will pretty soon tell you whether or not they want to buy or not. Either you will get lots of orders, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test! Now, do you want to know the single most powerful piece of information in the product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together. It is this: Believe the punters - not yourself. There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith in the punters. It doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - If the punters don't respond to your advert, then you must drop that product and move straight on to the next one. The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or £5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately. Don't try and second-guess the punters. Don't worry too much about how, or why the punters didn't buy your product. You will probably never work this out... I never can! The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out. Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll drop it immediately. Losers will back their hunches right down the line until they go broke. They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of money. Then they believe. But even after all this, they still harbor a sneaking suspicion that if they'd just altered the coupon shape, or increased the money-back guarantee to 30 days, or........ you get the idea.... To Become A Mail-Order Winner, You MUST believe the punters. They KNOW, you only BELIEVE. This principle can be summarised in this vital concept: MILK YOUR WINNING PRODUCTS, DROP YOUR LOSERS. More on this in my next article. About the author: Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of £1 Million of products and services. Subscribe to his Free Tip Of The Week email at: www.Nick-James.com Circulated by Article Emporium Creating A Network That Works Copyright 2004 Diane Hughes Do you ever stand in awe of those people who seem to know everybody and everything? I know I do! Regardless of what you're looking for, these people have their finger on the pulse of the 'Net and know where to find it. Their network of resources a... Are you a bit confused with this whole niche marketing Craze? Copyright 2005 Ryan Blake Well let me explain. Niche marketing is a process where you'll find small but potentially profitable market segments and designing custom-made products to fill them. What is a Niche Product? A Niche Product is the product that is spec... Optimizing AdSense™ by User Behaviour If web surfers behaved all alike, if there were strict patterns in users' behaviour, wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail, worring not about AdSense™ optimization matters? Web user's behaviour depends on two main groups of va... Who else wants their share of residual income without having to go mlm? (or how I increased my monthly revenue while sitting at the beach in Africa…) Last week, I read a very cool case study written by Anik Singal (sorry, can't give you the link to the case study, it is available only inside his exclusive Affiliate Classroom, which I highly recommend, by the way http://www.membership-site-reviews.com/affiliateclassroom.html ) wh... Do You Love Money? © 2005 Odilia Paula http://www.MakingMoneyGetRetire.com Based on recent statistics 160,000 people logon to the Internet every day for the first time. This is an impressive number and is the reason why the Internet has become the most explosive media that there has ever... How To Be 100% Sure That Your New Product Is A Winner Copyright 2005 Nick James Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product. Do you want to know how to do this? You do? Well, it's quite simple: You allow the punters to tell you whether or not they want... Writing An Effective, Profit Producing Ad Copyright 2005 Ronald Gibson One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are... 5 New Internet Marketing Opportunities Through RSS Copyright 2005 Rok Hrastnik When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with … 1. PODCASTING AND VIDEOCASTING Podcasti... 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Podcasting: The "NEXT BIG THING" on the Internet The word “podcasting” is used often around the internet these days, although many people are still not exactly clear on just what a podcast is! Simply put, a podcast is a blog (web log) that is made available in audio format. The audio portion is a standard MP3 file that contains... WONDERFUL Reasons to Start Your Own Discussion Forum for Profit Riches, fame, glory ... OK, that's perhaps exaggerating somewhat, but running a successful forum can certainly make you very popular and bulk out the wallet considerably. Here are the ten best reasons to start your own discussion forum: 1. Meet People ... 5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they ar... How To Start A Home Based Gift Basket Business How To Start A Home Based Gift Basket Business Many of us dream of working from home, spending more quality time with our families. I decided to do just that. Yes i was afraid of failing, not being able to handle the pressures of running a business, and looking after my fa...
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