|
||||||
|
||||||
|
Writing An Effective, Profit Producing AdCopyright 2005 Ronald GibsonOne of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad. 1. Benefit from the experience of other writers. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. You can model your ad on these-- but don't copy them word-for-word. That's a no-no. 2. Set a goal for your ad. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web t.raffic, etc. 3. Build your selling points. Make a complete l.ist of your product's benefitsand features. Begin your ad with the most important benefit either in your headline or first sentence. 4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, and so forth. 5. Set yourself apart from your competitors. L.ist all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product. 6. Emphasize the benefit(s) of your product. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. Your goal should to produce the "buying emotion" in your potential customers. 7. You must determine who the target audience is for your product. What age, sex, or background are they? Once you determine that, you should write down what reasons would attract them to purchase your product. Include those reasons in your ad copy. 8. Include any proven facts in your ad copy. Theycould be customer surveys, scientific tests, product reviews, etc. 9. Don't forget about "after the sale". Tell your audience what kind of support they'll get after they buy. It could be f.ree consulting, tech support, f.ree servicing, etc. Product support can be a huge factor in making the sale. 10. Try to get feedback from those who chose not to buy your product. Ask them why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy. Writing ad copy can be a formidable task for any beginning Internet Marketer. Using these tips may hopefully set you on your way to becoming an effective copywriter. About the author: Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/ Circulated by Article Emporium Creating A Network That Works Copyright 2004 Diane Hughes Do you ever stand in awe of those people who seem to know everybody and everything? I know I do! Regardless of what you're looking for, these people have their finger on the pulse of the 'Net and know where to find it. Their network of resources a... Are you a bit confused with this whole niche marketing Craze? Copyright 2005 Ryan Blake Well let me explain. Niche marketing is a process where you'll find small but potentially profitable market segments and designing custom-made products to fill them. What is a Niche Product? A Niche Product is the product that is spec... Optimizing AdSense™ by User Behaviour If web surfers behaved all alike, if there were strict patterns in users' behaviour, wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail, worring not about AdSense™ optimization matters? Web user's behaviour depends on two main groups of va... Who else wants their share of residual income without having to go mlm? (or how I increased my monthly revenue while sitting at the beach in Africa…) Last week, I read a very cool case study written by Anik Singal (sorry, can't give you the link to the case study, it is available only inside his exclusive Affiliate Classroom, which I highly recommend, by the way http://www.membership-site-reviews.com/affiliateclassroom.html ) wh... Do You Love Money? © 2005 Odilia Paula http://www.MakingMoneyGetRetire.com Based on recent statistics 160,000 people logon to the Internet every day for the first time. This is an impressive number and is the reason why the Internet has become the most explosive media that there has ever... How To Be 100% Sure That Your New Product Is A Winner Copyright 2005 Nick James Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product. Do you want to know how to do this? You do? Well, it's quite simple: You allow the punters to tell you whether or not they want... Writing An Effective, Profit Producing Ad Copyright 2005 Ronald Gibson One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are... 5 New Internet Marketing Opportunities Through RSS Copyright 2005 Rok Hrastnik When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with … 1. PODCASTING AND VIDEOCASTING Podcasti... Lessons from the masters - getting it right Copyright 2005 Dave Collins I've been working with software on the web since 1997, and have had the pleasure of experiencing the different ideas, strategies and personalities of more than three hundred software companies. During this time, I've witnessed an astonishing mix o... Count down to an advert. Count Down To An Advert. There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to ... Find a Job Online The Internet has simplified everything from shopping to banking and now even employment has been made easier because you can have a job online. That is right, as amazing as it sounds you can work from the comfort of your home, while traveling, or anywhere you have a computer becaus... Podcasting: The "NEXT BIG THING" on the Internet The word “podcasting” is used often around the internet these days, although many people are still not exactly clear on just what a podcast is! Simply put, a podcast is a blog (web log) that is made available in audio format. The audio portion is a standard MP3 file that contains... WONDERFUL Reasons to Start Your Own Discussion Forum for Profit Riches, fame, glory ... OK, that's perhaps exaggerating somewhat, but running a successful forum can certainly make you very popular and bulk out the wallet considerably. Here are the ten best reasons to start your own discussion forum: 1. Meet People ... 5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they ar... How To Start A Home Based Gift Basket Business How To Start A Home Based Gift Basket Business Many of us dream of working from home, spending more quality time with our families. I decided to do just that. Yes i was afraid of failing, not being able to handle the pressures of running a business, and looking after my fa...
|
|
|||||
|
||||||